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Father’s Day Spending To Rise

Will dads get cologne or a cool experience?

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By: Christine Esposito

Editor-in-Chief

Consumers say they will spend more than ever on Father’s Day this year, according to the National Retail Federation’s annual survey conducted by Prosper Insight and Analytics. Consumers are expected to spend an average $125.92 for the holiday, up from last year’s $115.57. Total spending is expected to reach $14.3 billion, the highest in the survey’s 13-year history—but still below this year’s Mother’s Day total of $21.4 billion.   According to the survey, consumers plan to spend $3.1 billion o...

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